BESTINMEDIA Recommend: A Hair Treatment That Revives, Rebalances, & Rejuvenates

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_{In the relentless heat of the UAE, where desert winds, chlorinated pools, and air-conditioning are part of daily life, hair and scalp often bear the brunt. For those seeking more than just superficial gloss — something that nurtures from root to soul — Philip Martin’s offers a luxurious, results-driven ritual rooted in clean beauty and Italian craftsmanship. We visited their flagship to experience one of their signature scalp-focused treatments — and it delivered much more than just shine.}

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Hair type & condition:

_{The treatment was tried on thick, shoulder-length hair prone to dryness, frizz, and seasonal breakage. The hair had been exposed to regular coloring and frequent heat styling, while the scalp showed signs of tightness and mild irritation — a common combination in the UAE's harsh climate.}

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What the treatment does: Targeted repair for urban-stressed hair

_{Philip Martin’s ritual is crafted specifically for hair that’s been depleted by urban stressors — dryness from climate extremes, chemical damage from coloring, and imbalance from indoor-outdoor transitions. It’s especially effective for clients dealing with dandruff, itching, scalp fatigue, or breakage caused by styling, water quality, or hormonal shifts.}

“In Dubai, even the air can be harsh on your hair,” says Eldar Armaliev, Creative Director at Philip Martin’s UAE. “This treatment acts like a reset button — not just for your strands, but for your scalp and overall well-being.”

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The ritual: How nature meets science in salon

_{Far from a standard conditioning mask, this is a holistic therapy designed to reset the hair’s internal balance. It begins with an expert scalp diagnosis, followed by a gentle cleanse using sulfate-free botanicals. This preps the scalp for a tailored blend of stem cells, essential oils, and organic extracts that are massaged into the roots with slow, mindful movements.}

_{A steam phase allows the active ingredients to deeply penetrate, while the therapeutic massage restores circulation and soothes the nervous system. The ritual ends with a featherlight, silicone-free serum that seals moisture, tames frizz, and protects the hair from sun and humidity.}

“This treatment is especially powerful after sun exposure or stressful periods,” Eldar explains. “It delivers softness and strength, but more importantly, it reboots scalp health — which is where beautiful hair truly begins.”

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Sustaining the results: Your home ritual

_{According to Eldar, the in-salon treatment is just the first chapter. To maintain results, clients are encouraged to follow a simple, personalized home care plan. Key product recommendations include the Scalp Benefit or Moringa Wash cleansers, followed by Scalp Nutriment Spray to stimulate circulation post-commute or after long days indoors. For irritation or SOS care, Olive & Aloe Oil or Aloe Pure Gel are essentials, while Shine Rose Serum offers a final touch of polish without heaviness.}

“We’re not here to offer a quick fix,” he adds. “We’re here to re-educate the hair — to bring it back to a healthier rhythm, using ingredients it can actually respond to.”

‍Final thoughts: The ritual Dubai’s hair has been waiting for

_{In a market saturated with instant solutions, Philip Martin’s stands apart with its mindful approach to haircare — one that understands local needs, honors scalp wellness, and blends the power of clean ingredients with sensory luxury. This isn’t just a treatment. It’s a return to balance.}