Rhode Is Coming to Sephora—and It Could Change Everything

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_{If you've spent even a few minutes scrolling through TikTok or Instagram, you've probably come across the ultra-glowy skin trend made famous by Rhode. The minimalist skincare line created by model and mega-influencer Hailey Bieber has become a staple in Gen Z beauty routines. And until now, fans could only get their hands on Rhode’s cult-favorite products like the Peptide Lip Treatments and Glazing Milk through the brand’s own website or the occasional pop-up.}

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_{That all changes this fall. Sephora has confirmed that Rhode will be launching in stores across the US and Canada. For UK beauty lovers, Rhode is expected to land on shelves in late 2025. This marks the brand’s first move into brick-and-mortar retail and signals a major moment of growth.}

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A Gen Z Beauty Powerhouse Goes Retail

_{Since its launch in 2022, Rhode has built a loyal customer base by delivering simple yet effective skincare products with a high-end feel and an approachable price point. The brand’s success has been driven by a clever mix of clinical formulas, curated aesthetics, and Hailey Bieber’s massive online influence. Rhode is more than a celebrity brand. It is a Gen Z skincare phenomenon.}

_{From day one, Rhode embraced a direct-to-consumer model that let it own the customer experience and lean into scarcity. The hype was real. Every drop felt like an exclusive event. Lines wrapped around the block during last year's London pop-up and products routinely sold out within hours online.}

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Why Rhode and Sephora Make Perfect Sense

_{This new collaboration with Sephora makes perfect sense. Since its comeback in 2022, Sephora has experienced tremendous success in the UK and has been aggressively growing its global presence. Together, Sephora expands its portfolio of popular, in-demand brands and Rhode instantly accesses a larger audience.}

_{For shoppers, this means Rhode products will soon be easier to find and try in person. No more guessing shades or textures through a screen. Whether the launch includes in-store testers is still under wraps, but fans are already celebrating the news.}

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Bigger Picture Moves Behind the Scenes

_{The timing of Rhode’s retail rollout might also hint at what’s happening behind the scenes. In April, reports from Reuters revealed that Hailey Bieber has been exploring a potential sale of the business, eyeing a valuation around 1 billion dollars. Expanding into physical retail could help boost the brand’s visibility and appeal to major investors or buyers.}

_{Rhode expressed its joy at the debut on Instagram, describing it as a "dream come true." The team behind the brand wrote that they are excited to continue growing their worldwide community and to use Sephora to make conscious skincare and beauty necessities available to more people.}

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What to Expect Next

_{Details are still trickling in, but the message is clear. Rhode is no longer just a viral sensation. It is building a long-term legacy. This launch could mark the beginning of Rhode’s transformation from a trendy online label into a household name on par with other skincare giants.}

_{And for UK fans who have been patiently waiting for easier access, the countdown to 2025 officially begins.}

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