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The legendary Mall of the Emirates is launching a retail revolution. A huge expansion plan is unfolding, promising over 100 new stores and experiences in the coming years. But why wait? The first spectacular wave of openings is crashing ashore this winter, and it’s a certified major upgrade.

From long-awaited international debuts to breathtaking luxury boutiques and a wellness sanctuary, this is your personal guide to the mall’s dazzling new era.

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The Headliners: Debuts That Will Break the Internet

The rumor mill can finally stop! Two globally hyped brands are claiming their first-ever Dubai flagship stores on this iconic turf.

Ulta Beauty: The wait is almost over! The American beauty giant brings its famous “beauty festival” vibe to the UAE by January 2026. Prepare for endless aisles of cult-favorite makeup, must-try skincare, and viral haircare brands. Consider your beauty shopping routines officially revolutionized.

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SKIMS: The moment is here. Kim Kardashian’s revolutionary shapewear label opens its first Middle Eastern store this December. Get ready to touch, feel, and try on the body-positive sculpting wear and cloud-like loungewear that dominated your social feed.

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A New Era of Luxury & Beauty

The luxury landscape just leveled up. For breathtaking Italian craftsmanship and wearable art jewellery, the avant-garde maison Vhernier opens its doors in January. Watch collectors, take note: precision pioneer Omega arrives with its legendary timepieces in mid-January, while the newly reopened Rolex boutique blends heritage with modern luxury.

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In the realm of beauty and fragrance, the scene is thriving. The largest Sephora in Dubai is now open, packed with high-end brands and its own popular line. For iconic British scents, Jo Malone London will envelop the ground floor in December with its beloved perfumes and candles.

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Fashion, Fitness & Fabulous Finds

Refresh your wardrobe with purpose. For affordable, trendy staples, the newly expanded H&M now features a beauty studio and immersive trial rooms. Fans of clean lines and sustainable materials can welcome COS (Collection of Style) and its minimalist clothing in mid-January.

Fitness enthusiasts, meet your new hub. The latest Gymshark store is open, offering gym-ready apparel and a special UAE-modest wear line. And in a grand return, Victoria’s Secret is back by December in a fresh, elevated space designed to celebrate femininity.

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Beyond Shopping: Nourish Your Body & Soul

This expansion feeds more than just a shopping habit. Savor the taste at BRĒD, a new home-grown bakery opening in January from the team behind Maha’s Bakehouse. Their artisan sourdoughs, pastries, and pizzas promise the perfect shopping break.

Then, truly unwind at the monumental Gray Wellness Centre. This 25,000-square-foot wellness destination at Kempinski is a dedicated haven for fitness, recovery, longevity, and community. Think of it as a mini-retreat between store visits.

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The Grand Finale: World-Class Entertainment Arrives

Cap off your visit with a dose of culture at the brand-new New Covent Garden Theatre. This dynamic venue within the mall boasts a 575-seat theatre and studios, set to host West End musicals, Arabic plays, ballet, and concerts. It’s the ultimate lifestyle destination finale.

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Your new Mall of the Emirates experience is ready. Whether you're hunting for a Dubai first, a luxury splurge, a wellness reset, or a theatre night, this iconic mall has transformed into your all-in-one destination for living well. The future of Dubai retail has officially arrived!