From Scarf to Statement: How the Keffiyeh Took Over Copenhagen Fashion Week

A viral street style moment proves the keffiyeh is no longer just a scarf. It has become a global fashion statement stitched with heritage and resistance

Move over micro-trends. Copenhagen Fashion Week just gave us a masterclass in how heritage meets high fashion. When Bruna Rizk stepped out in a keffiyeh skirt, paired with an oversized blue shirt and cinched with a Loewe belt, the internet instantly lit up. The look was chic, effortless, and quietly revolutionary. Within hours, her photo went viral and proved that sometimes a single outfit can spark a bigger conversation.

Photo: @m.a.i.ll.i.w

The Keffiyeh: More Than Just Fabric

The keffiyeh, a traditional Palestinian scarf, is not your typical patterned fabric. Its recognizable black and white weaving conveys a narrative: the olive leaf motifs allude to resiliency and rootedness, while the crossing pattern is reminiscent of fishing nets. It has stood for Palestinian pride, identity, and struggle for many years. It is currently making its way into popular fashion while maintaining its potent symbolism.

Photo: @noorunisa

From Protest to the Runway

What makes this moment so striking is how the keffiyeh is being reimagined far beyond its classic draped style. Think skirts, dresses, bags, and couture gowns. Each piece fuses heritage with high-fashion silhouettes. On social media, the keffiyeh shows up everywhere: in protest marches, editorial spreads, and street style galleries. It is activism and aesthetics rolled into one.

Photo: @noorunisa

Celebrity Style with Substance

Copenhagen was not the only stage for the keffiyeh this season. Alana Hadid turned heads in a keffiyeh-print dress, echoing Bella Hadid’s bold red version from Cannes last year. Both moments doubled as fashion statements and gestures of solidarity, reminding the world that style can and should carry meaning.

Photo: Arnold Jerocki (Getty Images)

Why It Resonates Now

Fashion often struggles with its role in politics, but the keffiyeh’s global rise underscores one truth: what we wear is never neutral. For Palestinians, it is a badge of identity. For allies, it is a symbol of solidarity. And for designers, it is proof that cultural storytelling can transform into timeless style.

Right now, the keffiyeh is roaring. From street style to couture, it is clear: the keffiyeh is more than just an accessory. It is a statement.

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