The Dior Lipstick Secret That Instantly Makes You Feel Like a Star

A behind-the-scenes look at the Paris photoshoot for a new lipstick that is pure magic and its transformative power

Deep inside a Paris studio, a silent group watches with bated breath. Peter Philips, the creative genius behind Dior Makeup, applies the final stroke of a gleaming red lipstick to model Amira Al Zuhair. The transformation is instantaneous. With a lift of her chin and a new, confident gaze, Amira comes alive for the camera. This is the captivating power of the new Rouge Dior On Stage collection, a line of ten lip colors designed to be more than just beauty products. They are a statement.

Meet the Creative Dream Team

This iconic moment was captured by celebrated photographer Betina Du Toit, forming what Philips calls a "dream team." He had nothing but praise for his muse, Saudi model Amira Al Zuhair, a favorite of major fashion houses. Philips highlighted her professionalism, amazing bone structure, and gorgeous skin, noting he was flattered that she was so knowledgeable about Dior products. He emphasizes that such a successful shoot is always about passionate teamwork, a rare and rewarding synergy between artist and muse.

Among the spicier lip colours from the collection, Daring Blush toes the line between cheeky and sweet. Photo: Betina Du Toit

The Science Behind the Shine

Though compact, with only ten shades, the collection is deeply considered. Philips curated the range to feature strong, yet muted and wearable tones, from deep berries to classic neutrals. The real innovation, however, lies in the formula. Philips explained the challenge was creating a lipstick that offers strong pigmentation while feeling like a thin film. The result is a high coverage product with a unique soft, mirror-like radiance that fascinatingly intensifies after application. The ultimate test was ensuring this flawless performance across all shades, from pale pinks that avoid chalkiness to deep plums that remain perfectly uniform.

“The word ‘beautiful’ feels like a double-edged sword to me,” Philips reflects. “You risk being objectified. But ‘looking good’ is always a blessing, it’s always a positive thing”. Photo: Betina Du Toit

The Enduring Power of a Bold Lip

For Philips, the power of a beautifully sculpted lip has long been celebrated by icons from Marilyn Monroe to Arab stars like Youssra. It is a classic that changes the way a woman carries herself. "Your smile is framed more gloriously," he explains, noting how it affects how she talks and portrays herself. Now at the helm of Dior Beauty for 11 years, Philips credits his enduring excitement to staying relevant and his interactions with beauty enthusiasts around the world, particularly in the Middle East, where he finds a genuine and joyful passion for makeup.

Dior offers a selection of soothing tones that evoke Parisian romance. Photo: Betina Du Toit

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