The Devil Wears Prada 2 Loses Its Mystery to Instagram Previews

When every couture look drops before release, the film’s magic risks unraveling

In 2008, watching The Devil Wears Prada for the first time was a revelation. Anne Hathaway’s Andy Sachs stepped into Runway’s office in those Chanel boots and, suddenly, fashion wasn’t just clothing—it was power, identity, and even revenge. That moment, unspoiled by trailers or social media leaks, shaped my path into fashion journalism. It was discovery in its purest form.

Fast-forward to 2025, and the long-awaited sequel is finally here. After years of speculation, Walt Disney Studios confirmed The Devil Wears Prada 2, with Aline Brosh McKenna returning to pen the script and much of the original cast reprising their roles—minus Adrian Grenier’s Nate, who few will miss. Production began in June, sparking excitement among millennials who grew up with the film and Gen Z who later discovered its cultural weight.

Photo: MEGA (Getty Images)

But the anticipation has been undercut. Anne Hathaway’s first look as Andy Sachs didn’t debut on the big screen—it debuted on Instagram. Within hours, fashion writers and social media pundits dissected every outfit, sparking headlines like “10 Wardrobe Pieces You Can Own from Andy Sachs’ Closet” and fueling frenzied sell-outs, like the vintage Coach briefcase she carried. Suddenly, Miranda Priestly’s Met Gala look and Emily Charlton’s style evolution were no longer surprises—they were hashtags.

Photo: Aeon (Getty Images)

For a film where fashion isn’t background but a central character, the early reveals feel like spoilers. What was once meant to dazzle in darkened theatres is now reduced to pixelated phone screens and out-of-context paparazzi shots. The same issue plagued other recent releases, from It Ends With Us to The Materialist, where premature costume previews stirred more backlash than buzz.

This relentless feed of behind-the-scenes looks may be a new marketing tactic, but it robs audiences of wonder. Mystery has always been part of the magic—and in films like The Devil Wears Prada, fashion should arrive as a grand entrance, not a drip-feed of Instagram posts.

Photo: Jose Perez/Bauer-Griffin (Getty Images)

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