Kim K’s Skims Is Coming to Dubai. And UAE Fashionistas Can’t Wait!
Touch, try, and slay: Skims is ditching the cart and bringing curves IRL to the Middle East!

Get ready, Dubai. Skims is stepping off your screen and into your shopping bag. The wildly popular shapewear and clothing brand, co-founded by none other than Kim Kardashian, is opening its very first physical store in the Middle East, and it’s landing in style right here in the UAE.
Until now, UAE fashion lovers had to rely on online orders via Ounass or call in overseas cousin favors, but that’s all about to change. On August 6, a banner was spotted by Khaleej Times in the Mall of the Emirates, teasing the arrival of Skims near the cinemas. No official launch date has been revealed yet, but the excitement is real.
Why This Store Is a Big Deal (Like, Really Big)
Let’s face it. Shapewear shopping online is a gamble. But now, with a real-life Skims store, you can finally feel the fabric, test the fit, and walk out with exactly what works for you. No size mix-ups. No endless returns.
Local resident Janisha Kaur, 22, is buzzing.
"A physical store makes all the difference. I usually ask my cousin in the US to bring me my fix!"
She’s not alone. Ananya Chawla, 25, who visits family in Dubai from Canada, shared:
“Now my mom can just go try them on. No more returns!”

From Viral Dresses to Controversial Wraps, Skims Stays in the Spotlight
Since launching in 2019, Skims has taken the fashion world by storm with its size-inclusive styles, stretchy fabrics, and trendsetting basics. Their bodycon dress went mega-viral, flying off virtual shelves and becoming a wardrobe must-have for curvy queens and minimalists alike.
But not all press has been glowing.
Skims’ latest launch, a “face wrap”, sparked backlash, with critics calling it tone-deaf and unnecessary. Social media lit up with comments accusing the brand of preying on insecurities rather than empowering women.
Still, despite the hiccups, the hype train isn’t slowing down.
What's Next? A Kim K Visit, Maybe
Let’s be real. A store launch without a Kim Kardashian Dubai appearance sounds too quiet for this queen. While nothing’s confirmed, fans are already speculating that Kim might show up to cut the ribbon or host a glam launch event. We’ll be watching those Insta Stories like hawks.

Location Lowdown: Where to Find the Skims Store
Mall of the Emirates, near the cinemas, is the rumored spot. Keep your eyes peeled and your wallets ready.
Final Stitch: Dubai, You’re About to Get Cinched
With a physical store on the horizon, Skims is officially leveling up in the Middle East. Whether you're a longtime fan or a newbie curious about the hype, soon you'll get to see, touch, and try before you buy. That’s a game changer for shapewear.
So, UAE glam squad. Are you ready to get snatched by Skims?
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