InterContinental Dubai Festival City Boosts MICE Venues

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_{For the longest time Dubai has been known as the global business hub, but its influence in the MICE (Meetings, Incentives, Conferences, and Exhibitions) industry is about to skyrocket. According to a recent report by Coherent Market Insights, the UAE MICE market is set to grow from $5.65 billion in 2024 to $10.01 billion by 2031. Helping fuel this impressive growth is none other than InterContinental Dubai Festival City, which has just announced major upgrades to its event venues to meet the booming demand.}

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UAE’s Rapid MICE Growth: Why Everyone is Paying Attention

_{It’s no coincidence that the UAE has come so far as a MICE destination. Not only has the nation invested heavily in state-of-the-art infrastructure, its strategic location between Europe, Asia, and Africa makes it a natural choice for global events. Not to mention the cutting-edge facilities. All of these combined positions the UAE as a serious player in the global MICE industry. Now, with the launch of Events by InterContinental, the InterContinental Dubai Festival City is setting itself up to be one of the key players in this thriving sector.}

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Introducing Events by InterContinental: A New Era in Event Hosting

_{In a bold move to dominate the event scene, InterContinental Dubai Festival City has just dropped some game-changing upgrades to its top venues, now rebranded as Events by InterContinental. This powerhouse combination unites two iconic locations—The Event Centre and Festival Arena by InterContinental—creating a jaw-dropping, world-class destination for events of all kinds.}

_{With this slick new strategy, InterContinental Dubai Festival City is about to take the region by storm, offering one of the most versatile event spaces around—perfect for everything from massive conferences to exclusive VIP gatherings.}

_{“We are thrilled to introduce Events by InterContinental Dubai Festival City,” said Thomas Schmelter, Area General Manager of IHG Hotels at Dubai Festival City. “By integrating our two premier venues and enhancing our ballrooms with the latest technology, we’re setting a new benchmark for event hosting in the region.”}

_{With cutting-edge tech, jaw-dropping upgrades, and an unbeatable location, this venue is about to shake up the event world like never before.}

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‍What makes Events by InterContinental unbeatable?

_{Unbeatable Event Spaces for Every Occasion}

_{With a whopping 15,000 square meters of event space, Events by InterContinental boasts some of the most flexible and impressive venues in the UAE. Here's what you can expect:}

1. _{Festival Arena – A sprawling 7,200 sq.m. pillarless venue that accommodates up to 9,000 guests, perfect for conventions, exhibitions, and concerts.}
2. _{The Event Centre – A stunning 5,000 sq.m. waterfront space featuring elegant ballrooms, meeting rooms, and a promenade with breathtaking views of the Dubai skyline.}
3. _{Holiday Inn & Suites Event Space – A 1,150 sq.m. option that offers budget-friendly flexibility without sacrificing quality.}

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Setting a New Standard with State-of-the-Art Technology

_{To deliver a next-level experience for both event organizers and attendees, The Event Centre's ballrooms have undergone a complete transformation. Highlights of the upgrade include the installation of the largest LED screen in the region and a powerful 16.5k high-lumen projector, offering a truly immersive setting for any occasion.}

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Convenient Location for Global and Local Guests

_{One of the biggest draws of Events by InterContinental Dubai Festival City is its unbeatable location. Just minutes from Dubai International Airport, Downtown Dubai, and the Dubai International Financial Centre, the venue offers seamless access for both local and international guests.}

_{With direct links to Crowne Plaza and Dubai Festival City Mall, event attendees have everything they need, from world-class accommodations to retail and dining experiences, right at their fingertips.}

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Paving the Way for the UAE’s MICE Future

_{As the UAE rapidly climbs to the top of the global MICE rankings, InterContinental Dubai Festival City is making sure it leads the charge. “The enhancement of our ballrooms exemplifies our commitment to meeting the evolving needs of our corporate clients and contributing to the UAE’s ambitious growth in the MICE sector,” said Pranav Vohra, Cluster Commercial Director of IHG Hotels at Dubai Festival City.}

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