Huda Beauty and SALT Celebrate Summer with a Playful Beauty-Inspired Collaboration

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Two of the region's most recognizable homegrown brands have joined forces for one of this summer's most eye-catching collaborations. Huda Beauty and SALT are bringing together beauty, dessert, and social experiences to celebrate the launch of Huda Beauty's new Liquid Matte Mousse collection and its signature Soft Matte Core Lipslook.

The limited-time takeover transforms SALT's locations at Dubai Mall and Riyadh Park into immersive spaces where visitors can discover the new beauty launch through a series of interactive experiences and exclusive treats.

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At the heart of the collaboration are three limited-edition Softies, each inspired by a shade from the Liquid Matte Mousse collection. Honey Nude combines tropical mango, papaya, and cocoa, Baby Pink features strawberry paired with cotton candy, while Berry Brown blends rich açaí with black vanilla to create a dessert that mirrors the collection's warm, soft color palette.

Beyond the desserts, guests can also experience Huda Beauty's latest makeup trend firsthand. Professional makeup artists will be available to demonstrate the Soft Matte Core Lips technique using the new Liquid Matte Mousse together with Lip Contour 2.0, allowing visitors to recreate the look themselves.

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The activation also includes dedicated photo opportunities, exclusive giveaways, and special gifts with selected purchases, making the experience as shareable as it is interactive.

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Adding to the excitement, Sephora Middle East has been selected to host the global avant-première of the Liquid Matte Mousse collection. Beginning July 10, the products will be available exclusively at Sephora Dubai Mall and online, accompanied by a limited gift with purchase while stocks last.

Beyond launching a new product, the collaboration highlights the remarkable journey of two brands that began in Dubai and have grown into internationally recognized names.

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Founded by Huda Kattan in 2013, Huda Beauty has become one of the world's leading beauty brands through its focus on innovation, inclusivity, and community. SALT, which launched just one year later from a silver Airstream trailer under the now-famous #FindSalt campaign, has evolved into one of the UAE's most beloved dining concepts by transforming simple food into memorable social experiences.

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The Huda Beauty × SALT collaboration will be available at SALT Dubai Mall from July 10, followed by SALT Riyadh Park from July 13, running until the end of July.

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