How Hailey Bieber Went From Model to Beauty Mogul and Mom in the Spotlight

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_{Crowds wrapped around the block just to get inside a Rhode pop-up. But what they really wanted? A piece of Hailey Bieber. The clean-girl icon has built a beauty brand that’s not just Instagram-famous but investor-interest hot. And she’s done it with a clear formula: authenticity, aesthetic, and serious business chops.}

_{Her skincare line, Rhode, born during the pandemic and named after her middle name, exploded thanks to its clean formulas, sleek packaging, and Hailey’s hands-on presence. The brand is expanding to Sephora and could be valued at over $1 billion. But ask Hailey, and she’ll tell you the real secret is simplicity. "It doesn’t take much for skin care to be great," she says.}

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More Than Justin’s Wife

_{She’s long dealt with headlines about her marriage, her body, and even conspiracy theories about her life. But as her fame grows on her own terms, she’s stopped trying to control the narrative. “I’ve fought so hard to get people to see me for me,” she says. “And sometimes, they just don’t want to.”}

_{Her relationship with Justin is solid. He calls marrying her “the smartest thing I’ve ever done.” And after stepping back from music, he’s often in the background of Rhode events, supporting her spotlight moment.}

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From Glam to Grit: Inside Motherhood

_{In August, Hailey gave birth to their son, Jack. Her labor was intense, lasting 18 hours and ending in postpartum hemorrhage. She opens up about the mental toll, the physical recovery, and the unexpected emotional waves. She took placenta pills, started therapy, and gave herself permission to feel it all.}

_{“There’s no bouncing back,” she says. “You’re not the same. And that’s okay.”}

_{She battled postpartum body dysmorphia and learned to show herself grace. “Every day I remind myself, you birthed a human. Give yourself time.”}

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At Home, in Control

_{Though the cameras still follow her, Hailey finds peace in her routines. She’s a homebody at heart. She loves cooking for Jack, working out, watching shows, and catching up with close friends. Her world is curated, calm, and real.}

_{She’s also more assertive now. “I used to avoid confrontation. Now I say, this doesn’t work for me,” she says. Her friends, like Kendall Jenner, call her “comforting, wise, and nurturing.” She’s still the style icon fans copy, but she’s also the strong mother and founder reshaping what it means to be in the spotlight.}

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The Real Flex? Being Herself

_{Hailey isn’t trying to win the internet anymore. She’s building a legacy. Her glow may have started with Rhode, but it’s her strength that shines through.}

_{“I like who I am more than I ever have,” she says. And that’s the story worth telling.}

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