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Meet Aadil Abedi. Born in the UK to a traditional South Asian family, this creative force swapped a structured TV career for the wild, wonderful world of calligraphy. He’s the man behind viral Disney campaigns and a breathtaking prayer rug, proving that following your heart isn’t just a cliché—it’s a career strategy.

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The Leap From TV to Canvas

Aadil’s story isn’t your typical artist’s tale. He was deep in the "exciting machine" of TV production at the BBC and Channel 4. But he felt his own voice was getting lost. His secret hobby? Painting and calligraphy.

“Quitting TV wasn’t easy,” he admits. “It was less about leaving television and more about choosing myself.”

This was a terrifying leap, especially with no creative blueprint from his family. But that leap? It was the best decision he ever made.

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The Sacred Script & Finding His Voice

Here’s the twist: Aadil was nervous to start. Why? Because Arabic script is sacred.

“I was nervous because Arabic isn’t just any script. It carries so much history and spirituality.”

He had to find a way to honor tradition while making it feel alive. His solution? Pour his own heart and story into every stroke. He transformed his initial caution into a superpower, creating a style that is both deeply respectful and wildly innovative.

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Pinch-Me Moments: Jada, Disney & A Prayer Rug

So, what happens when you follow your passion? Magic.

• Jada Pinkett Smith: He created a stunning rising Phoenix, inscribed with the 99 Names of Allah, for her. A true pinch-me moment!

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• Disney: He was the artist Disney trusted for their first-ever Eid campaign, which was viewed over 90 million times. Talk about impact!

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• His First Prayer Rug: In 2024, he launched his first prayer rug, blending timeless spirituality with modern design. It’s a functional work of art for intimate moments of faith.

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What’s Next? Aadil’s Big Dreams

He’s just getting started! Aadil is launching his own home décor line next year and dreams of seeing his work in automotive design and hotel interiors. He’s building an empire, one beautiful stroke at a time.

Feeling Inspired? His journey from a stable job to global artist is a powerful reminder that the most fulfilling path is often the one you carve yourself.

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