Dubai's Famous Kunafa Chocolate Bar Takes Abu Dhabi by Storm

‍

‍

Abu Dhabi dessert lovers have a reason to celebrate: the city is now home to the wildly popular kunafa-filled chocolate bar that first captivated Dubai. Designed by Fix Dessert Chocolatier, this scrumptious delight, Can't Get Knafeh of It, has shredded filo pastry, creamy pistachio filling, and milk chocolate in a unique indulgence.

Founded by British-Egyptian entrepreneur Sarah Hamouda, Fix Dessert Chocolatier is renowned for its creative Middle Eastern-inspired confections. The brand also sells baklava, karak, and Lotus Biscoff in addition to the kunafa bar.

‍

A Social Media Sensation

Social media has helped the kunafa chocolate bar gain enormous popularity; one TikTok video of the confection has received over 90 million views. The mania has been further fueled by the eagerness of foodies and influencers throughout the world to share their taste-testing experiences.

Even with its enormous online fan base, Fix Dessert Chocolatier is still a private company. Only on Deliveroo are the chocolate bars available for purchase for Dh68.25 during two restricted daily timeslots at 2:00 PM and 5:00 PM. According to reports, the company was able to complete an incredible 100 orders every minute when demand in Dubai soared.

“Our goal has always been to expand our reach, and Abu Dhabi was the natural next step,” says Hamouda, signaling exciting growth for the brand.

‍

‍

Copycats and Competitors

The success of Can’t Get Knafeh of It has inspired a wave of imitators. Luxury chocolatier Lindt launched a limited-edition Dubai Chocolate in Europe, while local stores have introduced similar pistachio kunafa chocolate bars. Options in the UAE include:

‍

• Choco Zen Pistachio Kunafa Bar: Dh25.75 (Carrefour)
• Lucca Pistachio Kunafa Chocolate: Dh17 for 135g (Lulu)
• Just Fresh Pistachio Kunafa Bar: Dh45 (Talabat)
• Casa Pons Kunafa Chocolate: Dh78 for an extra-large size (Amazon)

‍

With its irresistible flavors and exclusivity, the kunafa chocolate bar continues to delight dessert enthusiasts while inspiring a growing Middle Eastern dessert trend. Whether you’re in Abu Dhabi or Dubai, this viral treat is a must-try for chocoholics and food adventurers alike.

‍