Jacquemus Combines New York Charm and French Elegance with First Store in NYC

‍

‍

The French modern fashion brand Jacquemus has finally made its way to the US, opening its first standalone location in New York.

‍

Located on the corner of Spring and Wooster Streets in SoHo, the heart of New York's fashion scene, this two-story, 2,906-square-foot boutique allows American customers to experience the whole "curated vision" of creator and designer Simon Porte Jacquemus.

‍

This key milestone in the brand's history introduces Jacquemus' signature blend of Parisian charm and provincial grace to the streets of New York. The famous architectural firm OMA constructed the store, which represents the designer's personal taste and is intended to create a cosy, homely atmosphere. The shop, which is housed in a townhouse from the 19th century, has a cosy, individual aesthetic that makes it feel like Jacquemus' own home—a notion that was central to the designer's concept.

‍

‍

‍A Unique Architectural Masterpiece

At first glance, the Jacquemus store's oyster white facade shines out on SoHo's historic landscape. This elegant and discreet façade leads to a painstakingly planned interior, with every detail reflecting Jacquemus' French ancestry. The boutique's floors are made of Bourgogne stone from France and set in a pattern inspired by the sidewalks of French castles. This homage to old French architecture is enhanced by the use of white stucco and light wood throughout the area, resulting in an airy and inviting ambiance.

‍

An Italian artisan created the store's thoughtfully built stairway and shop racks out of wrought iron. The elaborate design of these parts is intended to replicate the elegance of historic Provencal structures, reinforcing the store's link to Jacquemus' origins in the South of France.

‍

Bright banana-yellow drapes in the fitting rooms offer a lively flash of colour to the otherwise minimalist interior, while OMA-designed furniture and carefully selected pieces from Jacquemus' personal collection contribute to the boutique's warm, intimate atmosphere. Modern design and traditional craftsmanship come together to create a sophisticated yet intimate setting that is typical of Jacquemus' retail strategy.

‍

‍

‍Furniture and Art: A Personal Touch

Many of the objects on show are from Jacquemus' personal collection or on special loan from Christie's. Among them are two Frank Lloyd Wright wooden side chairs (approximately 1956), a Chaise Croisillon by renowned French designer Jean Royère, and a 'Slipper chair' by Jean Dunand and Bertrand Lacroix that originally belonged to legendary French couturier Madeleine Vionnet.

‍

Along with these classic pieces of furniture, the store also has a range of fine art, such as photography by Wolfgang Tillmans and Peter Schlesinger, lithographs by Joan Miró and Aristide Maillol, and an etching by Pierre Bonnard. The distinction between an art gallery and a luxury retail establishment is blurred by Maillol's bronze sculptures, which are on loan from Galerie Dina Vierny and add to the store's aesthetic appeal.

‍

In addition to these classic furniture items, the store has a collection of great art, including lithographs by Aristide Maillol and Joan Miró, engravings by Pierre Bonnard, and pictures by Peter Schlesinger and Wolfgang Tillmans. Bronze sculptures by Maillol, on loan from Galerie Dina Vierny, add to the store's style, blurring the distinction between a luxury retail area and an art gallery.

‍

Jacquemus considers his art and furniture collection to be more than just décor; it is a personal passion. "I thought it was important to have an American artist like Frank Lloyd Wright represented," Jacquemus said during the store's preview, emphasising the link between the space and New York.

‍

Jacquemus enjoys looking at art while he's in town and simply walking the streets and absorbing the energy. "That's why we're here today," he said. Jacquemus revealed that he just completed a deal for his second U.S. store, which will be on Melrose next to Maxfields in Los Angeles. That store is expected to open in February.

‍

Beyond that, the brand operates a store in Paris, as well as units in Saint-Tropez and Dubai. And there are a few stores in Korea, he said. "And more to come," he said. "But this one is special," he added, emphasizing the significance of the SoHo store for his brand. "As an independent brand, opening a store [like this] is a big thing. It takes a lot of investment and it's a new way to think about the business for a young company."

‍

‍

‍

‍A grand opening with tremendous buzz

Visitors waited in up before dawn to be among the first to see the new Jacquemus store, demonstrating the excitement around its opening. As evidence of the excitement and anticipation that Jacquemus' arrival has generated among the city's fashionistas, the wait extended over a city block.

‍

For Jacquemus, the launch of the New York shop was a very memorable occasion. During a preview of the store before its formal public opening at 11 a.m., the designer addressed his feelings, revealing that he had been extremely nervous in the run-up to the debut. "I'm never nervous before a show," he told me, "but last week, this [space] was nothing."

‍

The significance of the occasion was increased by the fact that the store was still being built only a week prior to its grand opening. Nevertheless, the effort was well worth it because the outcome was a beautifully designed space that perfectly captures the Jacquemus aesthetic.

‍

‍

‍A key market for Jacquemus

The launch of the New York store is a key milestone for Jacquemus, as the brand expands its presence in the American market. While Jacquemus' collections have long been sold in high-end stores such as Saks Fifth Avenue and Bergdorf Goodman, the new SoHo boutique is the first time American customers can explore the brand's world in a dedicated area.

‍

"New York is an important market," Jacquemus stated at the store's opening. "America in general is extremely significant. I believe that our story, aesthetic, and projects have the potential to be much more successful in the American market. It's something I'd really like to build."

‍

Jacquemus' sales in the United States have already proven to be extremely profitable. This new flagship store is positioned to improve Jacquemus' connection with American consumers by providing a space that symbolises the designer's distinct vision and approach to fashion.

‍

‍

‍Looking Forward

Fans of the designer are thrilled about the prospect of bringing Jacquemus's well-received fashion presentations to the US as the brand grows. Although there aren't any plans for an American runway show right now, Jacquemus said he would look into it if the right chance arose. "I'd want to, but not just now. "That is not the strategy," he clarified. "But if I have a story to tell and find a house, then yes."

‍

For the time being, the designer is focused on expanding the Jacquemus brand in the United States and strengthening his link to the New York fashion scene."I'm obsessed with New York," Jacquemus admitted, describing his decision to open his first store abroad. Fashion-forward New Yorkers have embraced Jacquemus and his vision with enthusiasm, as evidenced by the opening of the SoHo boutique, proving that this infatuation is reciprocal.

‍

Jacquemus' first U.S. store is a spectacular example of the brand's combination of French elegance and modern design, bringing fashion, art, and personal passion together. With a thoughtfully designed interior, an incredible variety of art and furnishings, and a rising popularity in the United States, the store is poised to become a must-see destination for fashion enthusiasts in New York. For Simon Porte Jacquemus, this marks the start of a new chapter in the brand's worldwide journey, with even more exciting advancements to come in the future.

‍

‍

‍

‍